Ryan Duggan, leading the charge for Ntropic, was tapped by the WhatsApp Meta team for an exciting challenge: to create a truly headline-grabbing 3D billboard experience for Piccadilly Circus. With a tight deadline of just over three weeks, Ryan and the Ntropic team meticulously designed and executed a stunning visual narrative for the famous digital display. The project involved transforming the architectural facade of the building into a dynamic representation of WhatsApp's privacy features, using intricate 3D animation to show elements like disappearing messages and encrypted backups in a visually impactful way. This demanding timeline and high-profile location truly showcased the team's ability to deliver innovative and complex out-of-home advertising.

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