In collaboration with Ogilvy & Verizon, Ryan Duggan directed an ambitious project, with the support of the Ntropic team, to dominate the Las Vegas scene for the Super Bowl. Their creative endeavor included crafting a giant football helmet for the Las Vegas Sphere, which housed an immersive deepscreen stadium experience within its structure. Additionally, they developed a 3D billboard tailored for screens of four varying sizes, showcasing a vibrant stadium filled with spectators witnessing a successful pass between a quarterback and receiver. This entire, complex project was brought to completion in under five weeks, a testament to Ryan's direction and the Ntropic team's expertise.