Ryan Duggan directed a significant project for PepsiCo's Rockstar internal branding team, collaborating to develop a prominent 3D billboard and accompanying key visuals for the 2023 Super Bowl in Las Vegas. This multifaceted endeavor, brought to life with the specialized expertise of the Ntropic team, saw the late addition of the 3D billboard element become a particular highlight. Under Ryan Duggan's direction, and with the instrumental guidance of the exceptionally talented Aidan Gibbons from Ntropic's London office, the project successfully delivered a powerful visual presence, including a vibrant stadium filled with spectators and an impressive pass sequence between a quarterback and receiver, all within an accelerated timeline of under five weeks.