For Frontier Wireless, Silver Spoon tackled a unique creative challenge: producing a commercial that seamlessly integrated a functional QR code into a captivating visual. We designed and built a realistic fictional stadium, complete with a giant, scannable QR code intricately "mowed" into the field. This innovative concept was executed to appear as a seamless cut scene within an NFL football game broadcast, allowing viewers to "scan the field" directly from their screens and access a special offer, perfectly blending a real-world call to action with a highly engaging, virtual environment.